The Mobile Home Park Mastery Podcast

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Welcome to the Mobile Home Park Mastery Podcast where you will learn how to identify, evaluate, negotiate, perform due diligence on, finance, turn-around and operate mobile home parks! Your host is Frank Rolfe, the 5th largest mobile home park owner in the United State with his partner Dave Reynolds.




Correcting The Record: Episode 214

The mobile home park industry has an unusual public relations strategy. We seemingly let the media abuse us on a regular basis and never offer any pushback. So for all those fake articles that have hit the media of late, this Mobile Home Park Mastery podcast provides the actual stats that give conclusive evidence that mobile home parks are the sole solution to the affordable housing crisis.

Listen To Episode 214

Values And Gravity: Episode 213

America is in a unique position on investment returns, suddenly favoring speculation over income investing. And why not? Whether it’s Bitcoin or Tesla, values are simply based on “what people think things are worth” according to Mark Cuban. Whatever happened to the old-fashioned tie-back to earnings? In this Mobile Home Park Mastery podcast we’re going to discuss how America has entered the danger zone on valuations and how income-investing is the only way to avoid the inevitable collapse.

Listen To Episode 213

America Will Soon Learn The Concept Of Fightco Score: Episode 212

FICO scores are great when you’re trying to analyze the credit potential of someone buying a yacht on monthly payments. But more millions of Americans the entire concept of “credit rating” is merely theoretical and has no basis on real life. In this Mobile Home Park Mastery podcast we’re going to discuss what a “Fightco” score is and why that’s a far better measurement of performance.

Listen To Episode 212

Here’s How The War On Landlords Ends: Episode 211

America has a new position on the concept of landlords: take their property without compensation and, better yet, public shame them. That plan of attack is about to backfire in a big way. In this Mobile Home Park Mastery podcast we’re going to review how the “war on landlords” is really going to end and it’s the alternative ending that won’t please the masses.

Listen To Episode 211

Overcoming The Home Manufacturing Crisis: Episode 210

Not too long ago, mobile home park owners could order new homes to fill vacant lots. Now they find that delivery times are far into the future, prices are up $10,000, and some manufacturers even have caps on the number of homes you can order. In this Mobile Home Park Mastery podcast we’re going to discuss the U.S. home manufacturing crisis and how to overcome this hurdle to fill your vacant lot.

Listen To Episode 210

Quick Charm: Episode 209

When you buy a mobile home park, you are in a race against time to improve it’s appearance for a number of reasons. Higher existing customer retention, higher new resident attraction, better city government relationship and stronger banker satisfaction are all made possible through simple aesthetic improvements. So what are these key improvements that can be made rapidly? That’s the focus of this Mobile Home Park Mastery podcast.

Listen To Episode 209

The Perils – And Opportunities – Of Fixing Density: Episode 208

Mobile home parks are known for high density compared to single-family subdivisions (their closest cousin). While this is not a problem most of the time, you can reach a density that causes potential issues with the fire marshal as well as simply moving homes in and out. So what do you do to fix density that is too high in a property? In this Mobile Home Park Mastery podcast we’re going to review this issue and offer some real-life fixes.

Listen To Episode 208

Surfside And The End Of Investing In Structures: Episode 207

The Surfside condo tower collapse is more than just a tragic tale of the unthinkable occurring. It’s also a wake-up call that there is massive risk in owning large, aging man-made objects and now that this is on the radar, we will now begin a period of bureaucratic over-analysis, a fee-grab by opportunistic engineering and third-party report companies, a liability windfall for personal injury attorneys, the loss of insurance coverage, the collapse of mortgage availability, and the end of life for those sectors of real estate that didn’t see this coming.

Listen To Episode 207

Let Your Residents’ Voices Be Heard: Episode 206

Mobile home park owners rely on happy residents to make their business work. However, sometimes the community manager can be a blockade to the owner’s knowledge of his customer’s satisfaction. Without providing a good value, no mobile home park can succeed, as it will be unable to obtain or retain residents. So how can you keep a constant tab on this feedback?

Listen To Episode 206

We’re Microsoft In 1996: Episode 205

Bill Gates founded Microsoft in 1975, and went public in 1986, at a stock price around $1. By 1996, the stock had risen to around $4 per share – a 400% increase in only ten years. Many investors jumped at the chance to sell, thinking that Microsoft had reached its maximum value. Today, Microsoft stock trades at around $250 per share. In many ways, current mobile home park values are like Microsoft stock in 1996; only beginning their ultimate rise.

Listen To Episode 205

Speeding Up The Acquisition Process With A Bucket List: Episode 204

Finding the right mobile home park requires sifting through a huge number of deals, and separating them into two buckets: 1) has the right raw material and 2) does not have the right raw material. But what does that raw material look like. In this Mobile Home Park Mastery podcast we’re going to review what makes a deal possible apart from a deal impossible.

Listen To Episode 204

Mobile Home Parks And Lay's Potato Chips: Episode 203

Lay’s potato chips has long used the slogan “bet you can’t eat just one”. But is that also true for buying mobile home parks? In this Mobile Home Park Mastery podcast we’re going to discuss what happens after you buy that first property and bring it back to life.

Listen To Episode 203

The Great Race: Episode 202

I am often asked what the “future” of the mobile home park industry is. And I think it’s most appropriately called “the Great Race”. In this Mobile Home Park Mastery podcast we’re going to discuss what I mean by “the Great Race”, how to enter it, how it will end, and what you need to know about the contest. Since we all live under “time urgency” it’s only appropriate to have a talk about that ticking time clock in terms of the mobile home park sector.

Listen To Episode 202

Tough Love Revisited: Episode 201

Webster’s defines “tough love” as an expression used when someone treats another person harshly or sternly with the intent to help them in the long run. Right now our nation has never been more off track and that’s filtering down to your residents. In this episode of the Mobile Home Park Mastery podcast, we’re going to talk about current trends in personal accountability, political missteps, and how to fight back against a rising tide of bad resident decisions on a number of fronts.

Listen To Episode 201

Our 200th Episode Celebration Special: Episode 200

It’s hard to believe that it’s been over four years since we started the Mobile Home Park Mastery podcast. If you linked all those episodes end to end it would last almost 35 hours. So to celebrate our Bicentennial we’ve selected the five top most-viewed episodes and we’re going to discuss how those topics have changed over the course of these broadcasts.

Listen To Episode 200

In Volume We Trust: Episode 199

Joe Girard was the highest-selling car salesman in U.S. history, personally selling over 1,400 cars in 1973 alone. He had a simple rule to hit those kind of numbers: focus on volume of leads. And smart mobile home park buyers and owners share this same sentiment. In this Mobile Home Park Mastery podcast we’re going to discuss how Girard developed this attitude, and how we should all adopt it immediately to hit superior performance on buying parks and filling vacant lots.

Listen To Episode 199

What To Do With Last Minute Problems: Episode 198

Nobody likes last-minute changes: particularly not mobile home park buyers. In this Mobile Home Park Mastery podcast, we’re going to discuss how to work around sudden changes in deal terms that can happen during diligence, financing – or even closing. You have to be flexible in forging some deals, and this topic should be of interest to anyone who has faced making a sudden decision on a property.

Listen To Episode 198

The Limits of Creativity: Episode 197

Painting and sculpting requires creative thinking. But it doesn’t make any money. Indeed, creative deal making has limitations. In this Mobile Home Park Mastery podcast we’re going to review what you can and can’t accomplish with creative thinking when it comes to successful deals.

Listen To Episode 197

Turning Dealers Into Lot-Filling Machines: Episode 196

Mobile home retail dealers are typically all about selling new homes – mostly to people putting them out on their farm or ranch. But there’s another side to the retail story. In this Mobile Home Park Mastery podcast we’re going to discuss strategies to have dealers bring in and sell homes inside your mobile home park.

Listen To Episode 196

When Filling Lots Is Not An Option: Episode 195

There’s a huge demand for affordable housing in the U.S. and one of the best ways to drive a mobile home park’s net income and value is through filling vacant lots. However, not all parks are created equal in this regard. In this episode we review the factors that can make a mobile home park incapable of filling lots in the correct manner, and this may well lead you to pass on that deal.

Listen To Episode 195

Mobile Homes On Residential Lots: The Myth Vs. The Reality: Episode 194

Just as cicadas come out of the earth around every five years, so does the concept that there is a solution to affordable housing in placing mobile homes on vacant single-family residential lots. In this Mobile Home Park Mastery podcast we’re going to expose why this has always been a doomed idea and the reasons that it keeps coming up in conversations on a cyclical basis.

Listen To Episode 194

Speculation vs. Income Investment: A Primer: Episode 193

Mark Cuban recently said that “the intrinsic value of anything – Bitcoin, an ounce of gold, or a share of GameStop – is simply what people believe it is. Nothing else matters.” That has to be the worst investing theory of all time, and is the root of all speculative bubbles. In this Mobile Home Park Mastery podcast we’re going to discuss the concept of actually “investing” as opposed to “speculating” and why mobile home parks are not rooted in the whim of the public but in cold, hard cash.

Listen To Episode 193

Before You Pull The Trigger On Closing: Episode 192

The slang term for signing the documents and closing on a mobile home park is often called “pulling the trigger”. It’s a major commitment and one that can create angst with many buyers who are concerned if they are making the right decision. So what are the key factors that must be aligned to feel good about making this big step?

Listen To Episode 192

The Issues With Being One Platted Tract Of Land: Episode 191

The definition of a mobile home park is “two or more mobile homes on one platted piece of property”. Of course, with just two people on one tract, that would not be too complicated, but the reality is typically 50 to 100 households or more, and that can create issues. In this Mobile Home Park Mastery podcast we’re going to review what the key problems can be and how to mitigate these issues.

Listen To Episode 191

Why Managers Fail And How Can You Minimize That: Episode 190

Every mobile home park must have a manager, and not all of those work out. So what are the key reasons why mobile home park managers fail and what can be done to mitigate these issues? In this Mobile Home Park Mastery podcast we’re going to review our lessons learned from hundreds of managers and how to improve your odds of success.

Listen To Episode 190