The Mobile Home Park Mastery Podcast

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Welcome to the Mobile Home Park Mastery Podcast where you will learn how to identify, evaluate, negotiate, perform due diligence on, finance, turn-around and operate mobile home parks! Your host is Frank Rolfe, the 5th largest mobile home park owner in the United State with his partner Dave Reynolds.




Letters From Our Residents And What They Mean: Episode 131

We get love letters from residents all the time – not only on Valentine’s Day. Why do people love their mobile home parks so much? In this episode of the Mobile Home Park Mastery podcast we’re going to read some of these letters and analyze the key drivers to customer satisfaction that we clearly deliver on every day. We’re also going to discuss other factors that make us the best housing option in America.

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The Benefits Of Solitude: Episode 130

Film star Greta Garbo used to exclaim “I want to be alone” when approached by fans and even other actors. And this sentiment can also have beneficial aspects in certain functions of the mobile home park buyer and operator. As you’ll see, there is power in solitude: the power of making better decisions. While many decisions a park owner makes work best with a spirit of inclusion of all parties involved, there are certain moments when being an independent thinker pays big dividends.

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Kung Fu Lessons For Mobile Home Park Owners: Episode 129

Sometimes the best course of action is to go with the force instead of against it. In this edition of the Mobile Home Park Mastery podcast, we’re going to review effective strategies for park owners to harness negative energy and use it to create powerful solutions. As you’ll see, these are some classic moves that work every time if you just know how to complete them.

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Ford Vs. Ferrari Vs. Trailer Park: Episode 128

The movie Ford vs. Ferrari focuses on driver Ken Miles, who was always in pursuit of the “perfect lap”. But what does the “perfect park” look like for the mobile home community buyer? In this episode of the Mobile Home Park Mastery podcast series, we’re going to discuss what the “perfect park” would look like structurally, geographically and financially. You don’t need a GT40 to find this podcast interesting.

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Mobile Home Park Owners Vs. Rodney Dangerfield: Episode 127

Rodney Dangerfield got no respect – and that’s a common problem with mobile home park owners. In this edition of the Mobile Home Park Mastery podcast series, we’re going to review strategies for owners to gain respect among sellers, bankers, brokers, residents and their peers. With respect an important part of self-worth, it’s important to discuss this topic and concrete steps to improve your standing.

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Beware The Silver Tsunami In Housing: Episode 126

Between now and 2037 roughly a third of all single-family homes in the U.S. will come on the market – over 20 million dwellings. This is twice the amount of supply during normal years, and will result in huge changes in population centers, home prices and financial markets. In this week’s Mobile Home Park Mastery podcast we’re going to explore what the Silver Tsunami is exactly, as well as the impact on markets and mobile home parks going forward. As you’ll see, a megatrend of this size will have certain casualties and you want to make sure that you are on the right side of this potential calamity.

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A Trailer Park Spin On Old Sitcoms: Episode 125

Television is not what it used to be. And in this episode of the Mobile Home Park Mastery podcast series, we’re going to revisit the favorite sitcoms of old and give them a trailer park twist. We’re going to review how they could be re-made in a mobile home park dimension and what the morals would be of the show. As you’ll see, there’s much to be learned in these new series.

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New Year’s Predictions: Episode 124

The New Year is upon us. In only a few days we will cast aside 2019 and embrace 2020. This year will feature a presidential election, the roller coaster ride of the stock market, natural disasters, and all of the typical features of modern life. But what will the mobile home park industry be doing in 2020? In this week’s Mobile Home Park Mastery podcast series we are going to predict the key issues of affordable housing in this very important year. We hope you enjoy this episode and would like to take this opportunity to you a Happy New Year!

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Striking a Healthy Balance Between Resident and Owner Interests: Episode 123

Mobile home park owners are in a tough position, as we have to wear two hats: both that of an investor as well as a mayor of a town in which the quality of life for the residents is paramount. So how do you strike a healthy balance between these two interests? In this edition of the Mobile Home Park Mastery podcast series we’re going to review strategies to navigate these conflicting interests and forge a healthy balance between making money and making customers happy.

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America Is Getting a Reality Check on Bringing Old Cities Back To Life: Episode 122

We have long said that today’s mobile home park owner is often in the business of “bringing old properties back to life”. We frequently take huge risks, inject capital to repair or replace infrastructure, and raise rents to make economic sense of it all. And mobile home park owners are often highly criticized by the media and even city hall regarding these rent increases without any acceptance of the fact that it’s 100% justified. So it seems almost comical that nobody has bothered to spotlight the fact that the nation has a $2 trillion infrastructure repair and replacement problem and that it will forever change tax rates, water and sewer rates, and every other monthly cost for all Americans. In this edition of the Mobile Home Park Mastery podcast series, we’re going to discuss what appears to be another

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Old Homes Never Die – Or Should They?: Episode 121

Some people equate mobile homes with automobiles, with an attitude that you just trade them in for a newer model periodically. But does that make any financial sense? In this episode of the Mobile Home Park Mastery podcast, we’re going to explore the truth about old homes, their life expectancy, how to prolong it, and when to decide if an old home should be scrapped. As you’ll see, there’s much more to consider than you might expect.

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Is The Glass Half Full or Half Empty with 50% Occupancy?: Episode 120

Due to mismanagement and lack of vision, many American mobile home parks suffer from extreme vacancy. But is there opportunity with 50% occupied parks? In this edition of the Mobile Home Park Mastery podcast series, we’re going to explore the issue of parks with huge vacancy challenges and decide whether the glass is half empty or half full – or both.

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What the Industry Has to be Thankful For: Episode 119

What does the mobile home park industry have to be thankful for in 2019? In this episode of the Mobile Home Park Mastery podcast series we’re going to explore what the positive factors for the industry are in 2019.

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Throwing Down the Gauntlet on Affordable Housing: Episode 118

The U.S. is in an epic affordable housing shortage. Some people cannot afford even to live in a mobile home park, despite its low cost. So where can they go? Politicians say that building truly affordable housing is an impossible task. That’s nonsense. In this edition of the Mobile Home Park Mastery podcast series, we’re going to explore the exact ways that insanely affordable housing could be created in the U.S. for those who cannot fit into traditional housing metrics. Sure, it would take some outside-the-box thinking and some variances from building codes, but there’s no way that a country that put a man on the moon cannot provide housing for all Americans regardless of income.

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Creative Deal Making With Debt Construction: Episode 117

So you’re looking at buying a mobile home park but the numbers and price just don’t equate. Some deals – as a last resort – can be solved with creative debt construction. But how does that work? In this week’s edition of the Mobile Home Park Mastery podcast series we’re going to focus on making deals happen with debt as the tool to tie the numbers together. You’ll see that there’s still hope for some deals if you can piece together an attractive debt structure.

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Analyzing the Range of Reactions I Get When I Say I Own Mobile Home Parks: Episode 116

There is probably no greater way to destroy a conversation than to say “I own a mobile home park”. It typically triggers a negative response that is typically reserved for violent criminals or wearing a Green Bay Packers shirt to a Cowboys game. But why is that? In this episode of the Mobile Home Park Mastery Podcast series, we’re going to review the types of reaction you get by admitting you own a park, as well as the root cause of these responses. As you’ll see, there’s a whole host of reasons that most Americans have a very poor opinion of the mobile home park industry – and all completely unjustified.

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The Quarter-Billion Dollar Park Era Is Here: Episode 115

There is not a single $250 million dollar self-storage facility in the U.S. There’s also not a $250 million house or parking lot or many other real estate sectors. So what does it mean that the Plaza Del Ray in Sunnyvale, California has sold for $237 million? Quite a lot, actually. That’s the topic of the discussion on this week’s Mobile Home Park Mastery Podcast. Hear how a sale like that will have a huge impact on the credibility of the “trailer park” going forward.

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The Associated Press Just Can’t Figure This Point Out: Episode 114

Home appreciation. It sounds good, right? It’s a given, correct? Well, not so fast. The Associated Press tried to claim that mobile homes are a bad investment because they do not appreciate. Is that a fair assertion? In this week’s Mobile Home Park Mastery Podcast we’re going to discuss this single point that the Associated Press simply can’t come to grips with despite the fact that it’s economic nonsense.

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The Associated Press Is Waking Up To Reality: Episode 113

A couple weeks ago, a huge number of articles about mobile home parks were published by the Associated Press focusing on communities in Colorado. They fixated on several facts 1) mobile homes are difficult to move 2) all other forms of housing cost double 3) corporate owners are buying out the moms and pops 4) failure to pay rent or follow rules leads to ultimatums. In this Mobile Home Park Mastery Podcast we’re going to review these concepts and try to figure out how anyone would not know these basic tenets of life and compare these to how the Associated Press itself operates.

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Interesting Properties: Episode 112

There are around 45,000 mobile home parks in the U.S. Each and every one is different. Some are truly unique. In this edition of the Mobile Home Park Mastery Podcast series, we’re going to discuss some of the most unforgettable parks we’ve seen or purchased – unusual pieces of American history that virtually nobody knows about. If you think a “trailer park” is just a shotgun road with homes on either side, then you will soon learn the error of your ways.

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Interesting Characters: Episode 111

8% of Americans live in mobile homes. That means there are about 24 million unique stories to hear. We only have a few minutes of time, so I’m going to tell you about a handful of the extremely interesting people I’ve met in mobile home parks we own. You’re about to see that there’s a whole lot more going on out there than the media wants you to believe concerning who really lives in “trailer parks”.

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Five Great States To Buy A Mobile Home Park In And Why: Episode 110

There are 50 states in the U.S. One has no mobile home parks (Hawaii) and the other 49 all have different traits – both positive and negative – regarding historic mobile home park performance and opportunity. In this edition of the Mobile Home Park Mastery Podcast Series, we’re going to explore five of the top markets and what makes them stand out above the pack. Just as no two parks are the same, no two states are the same regarding making money with mobile home parks. Find out why.

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Why Mom And Pop Owners Behave Like They Do: Episode 109

Mom and pop owners share a set of behaviors that must be understood if you are going to successfully strike a deal with them. In this final segment in our four-part series on “Park Psychology” we’re going to look into what motivates mom and pop owners and how to appeal to their basic instinct to help both the new owner and residents alike and to proudly be the “Greatest Generation”.

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Why Residents Behave Like They Do: Episode 108

Mobile home park residents are great people, but they often have trouble adjusting to living within rules and regulations after often decades of loose management. In this third of our four-part series on “Park Psychology” we’re going to discuss the causes of some negative resident behaviors and how to correct these so that everyone in the community can live happily side-by-side and enjoy a high quality of life.

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Why City Governments Behave Like They Do: Episode 107

It is not uncommon for mobile home park owners to have to deal with harassment from city hall. But why does this happen and how can this behavior be corrected? In this second of a four-part series on “Park Psychology” we’re going to review the very predictable behavior patterns of city officials, the cause of this behavior, and how to get city hall to back off and be a partner and not an adversary.

Listen To Episode 107